Need help levelling up your social media and digital marketing game? I can help you feel confident and strategic with content creation online.
View my services below.
“I’ve been following Anna’s blog and various pages for quite some time now and I really enjoy her content. When looking for a way to promote my new school opening she was the first person who came to mind that I could trust to see my vision and capture the essence of the space in the promotional video she created. I highly recommend using Anna’s expertise, besides the analytics her own flare she adds is completely worth it.”
– Britta Flood
Owner/Educator of The Nido Room (Montessori School)
1) Content Creation Services: Photography & Videography
“If you need some content photography done, talk to Anna. She is the absolute best! And is amazing with people who aren’t comfortable in front of the camera!”
– Joanie Robichaud of The Crown Co.
Brands featured in the images above:
- Tempo Outerwear blog post and social media promotional video.
- The Crown Co. social media content photography.
As a marketer, I understand what kind of imagery and video content you need for your digital marketing channels. Content you’ll be able to use on your social media accounts and/or website, to speak from your point of view, for your business or brand.
You need photos and videos of not only your products, but content that portrays the lifestyle associated with your brand. Content that portrays the experience easily. I can help you create this, as well as capture lots of footage of you in action so that your customers feel connected to you by getting to know the person behind the brand.
Whether you have footage you would like help editing, would like someone to show you how to create your own videos, or would prefer someone to just make them in collaboration with you for your use on social media, I can help. I create custom content (videos and imagery) for clients such as Score Pizza, Tourism Kingston, and many other brands (see my portfolio here).
And I promise, I make it fun!
Brands featured in the images above:
- Procter & Gamble (P&G), Febreze promotional photography social post.
- Struck by Secondhand, maternity & nursing clothing website photography.
- Popped Closet Organizing, content photography for social media and website.
- Thrify Girl content photography and in-action shots like this one.
- Arrow it Forward, still for behind the scenes video and lifestyle video.
- Neutrogena Canada promotional photography for social post.
- Alumier MD product promotional photography for social post.
- Metro Ontario Locally Sourced promotional blog post, and video.
- Beth tenHove Art content photography, and this video.
- Greenhaven Massage Therapy content photography and video.
- Bounty Paper Towels blog post content and social posts.
- Wealth Simple local promotional social media post.
- Policy Me Insurance, promotional photography for blog post and social media post.
“Working with Anna is just amazing! I first reached out to her when I started my business and had no idea how to market it, she suggested photography because I had no pictures of myself. I’ve always felt awkward in front of the camera and she made me feel completely at ease. She instinctively knew exactly what I would need for my website and social media, and took shots that I wouldn’t have even thought of. She has high energy and inspires ideas even after she goes. When I needed updated photos, I couldn’t wait to call Anna again and she did not disappoint. I’m thrilled with the results. As a small business owner, it’s so nice to have someone to run ideas off of and have a marketing expert who you can lean on. She’s been so supportive and encouraging every step of the way.”
-Jocelyn Taylor of Popped Closet Organizing
Want to see some of the Reels I have created for clients? I have produced many of Visit Kingston’s Reels and TikToks, and you can view others here as well!
2) 1-on-1 Social Media & Digital Consulting
Owning a small business can feel solitary sometimes. If you’re not sure if you’re moving in the right direction with your digital marketing or social media strategy, and need some advice about how to grow and improve, I can help you work through it in a virtual or in-person, 1-on-1 meeting. All meetings are tailored to your schedule, weekends and evenings included.
What have I worked on with my clients? I have provided Reels lessons, performed social media feedback audits (help with Instagram, Facebook, and TikTok), content strategizing, brainstorming and planning. I have entered many places of business with my tripod and camera in hand, ready to help business owners create! I have designed websites using numerous website platforms (including WordPress, Drupal, Squarespace, and Wix) and have managed multiple websites for Queen’s University. Most recenlty I created my own online shop, allowing me to futher develop e-commerce skills. I can provide insights and assist with web design, analytics, and overall user experience.
If it has to do with marketing your business online, I’m there. I’ll help you figure out exactly who you are speaking to online and how to get there, so your content attracts potential customers and does the sales work for you.
Need someone to help you brainstorm ideas, answer any questions you have, and make content with (or even for) you?
My clients have grown by the thousands after learning how to create effective content and even Reels with over a million views after working with me.
- Hourly Custom Social Media Consulting Session: I’ll tailor a session to meet your needs after auditing your platforms and website. Just tell me what part of your business marketing strategy you’re struggling with, and I’ll take it from there, and if I’m not the right person for the job, I’ll tell you that, too. If you want someone to come by for a few hours and show you how to, hands-on, we can certainly accommodate that.
Whether you’re just getting started or want to improve, I’ll walk you through identifying your ideal customer, creating a content strategy, and can help you figure out how to create quality content, consistently.
“The thing I value most when I reach out for help, is walking away with more clarity. I love feeling excited that, yes, I learned and saw things from a different perspective, but also that I am now prepared to take confident action! Anna is extremely easy to talk to and adds the fun back into something you may have been feeling frustrated with! As a busy entrepreneur, I don’t have time to Google all of the ins and outs of social media, Anna is a wealth of knowledge, so why not pick her brain and get ahead quicker!”
–Emily Prout of Arrow it Forward
3) Group Social Media & Digital Marketing Sessions/Workshops
Got a group of like-minded folks who share the same social media struggles or are in a similar place in their business journey? Perhaps you have staff, a sidekick, or partners who you need some social media training. I’m here to help if you’re looking for custom social media training and workshops. I have created and facilitated multiple sold-out workshops virtually and throughout the Southeastern Ontario region. Custom training, meeting consultations, and strategy sessions are also available. You are welcome to schedule a group session or request a workshop to address the specific needs of your group.
Whether you just want someone to answer your social media questions in a group discussion, or want a tailored workshop to teach your staff the social-media ropes for your business, I can work with both small and large groups virtually or in-person to address your unique needs.
All sessions and workshops can be virtual and/or in-person and tailored to suit your schedule, weekends and evenings included. Participants are provided with a digital presentation and take-home materials. With two degrees in education and a background in teaching, my workshops are engaging and hands-on, because learning something new is easier when it’s fun.
- Large Group Social Media Workshop (6+ people): This workshop will walk participants through the social media best practices, starting with identifying your social media audience to creating content on a consistent basis that grows and sells your product/service. Attract your ideal customer like a well-oiled machine with backwards design thinking. Participants will also work on their own video in class with Anna, and the session will conclude with a Q&A.
- Small Group Social Media/Digital Marketing Session (3-6 people): A similar workshop can be offered as described above; however, smaller groups also have the option of tailoring the session to specifically address an area of particular need, such as a group lesson on making Reels, creating a content calendar, imagery, videography, or writing, for example.
My virtual and in-person workshops in partnership with RT09 Regional Tourism Association have consistently sold out and were delivered multiple times due to high demand by participants!
4) Freelance Writing Services
Articles, interviews, blog posts, and web content. If you need assistance with copy, it’s here. Pricing is dependent on your specific needs.
I can perform keyword research and search engine optimization (SEO) so your content has the highest chance possible to rank and be found on Google. Just like this website consistently does! Struck by Secondhand, created and managed by me, also outperforms search rankings in its respective category.
I have experience interviewing people for print publications such as Kingston East Neighbours, and Neighbours of Kingston Southwest, as a former editor, editing both print publications on a monthly basis. Anna has also written for print publications such as ReFINEd Kingston regularly, often utilizing content creation and coordination experience to complete these visual spreads. Anna has created product flat lays, sourced and styled apparel for photoshoots, and coordinated talent to complement these articles.
Above Images: articles written for ReFINEd Kingston (over 10 articles produced). Also, see this article for Queen’s University.
Other Things you May be Interested in
Feel like your content isn’t working? Download my Freebie!
Download the STRUCKBLOG Ideal Customer Avatar Exercise below, it’s totally FREE! This step-by-step PDF will walk you through determining who you are creating content for, so you can more easily attract and engage your target audience. Workshop participants always start and get their creative wheels turning here!
Just fill out the form below to get the PDF sent right to your inbox.
My Portfolio
See examples of my work over the more than 10 years that I have been creating content for national and international brands, and small businesses alike. You’ll also find links to interviews, speaking panels, and television segments I have been a part of.
Get in Touch with Me
You are welcome to send me a DM on Instagram, or Facebook Messenger. Feel free to email me if you prefer or fill out the contact form found here.
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